MEYLE AG is strengthening its “Quality Is Added Value” initiative

MEYLE has been active in the international auto parts business for more than 65 years. Today, the company offers a portfolio of more than 24,000 replacement parts for passenger cars and light commercial vehicles and works with repair shops and distribution partners in approximately 120 countries. Development, quality management, data management, and other key business divisions are based at the headquarters in Hamburg.

Quality is key to a lasting, high-quality repair

In this way, MEYLE embodies a central tenet of the “Quality is Added Value” initiative: In professional vehicle repair, it is not enough for a replacement part to simply fit. Material, design, manufacturing quality, precise fit, and reliable function play just as important a role as the knowledge required for proper installation.

MEYLE accordingly describes quality as an end-to-end process. Replacement parts are developed according to product-specific specifications and tested by technical and quality experts in Hamburg. Quality assurance accompanies the process from the first prototype to the finished product. In addition, the company collaborates with independent testing agencies and laboratories.

“With MEYLE, we are gaining a partner where quality, product development, and the demands of everyday workshop operations are closely intertwined. It is precisely this connection that is crucial for our network,” states Kristiane Guth (Initiative Quality is Added Value).

Concrete Support for Independent Repair Shops

For independent repair shops, MEYLE’s offerings go beyond the provision of replacement parts. Among other things, the company focuses on repair solutions, product data, and technical training.

MEYLE organizes its spare parts program into various product lines and solution concepts: MEYLE ORIGINAL comprises precision-fit spare parts in original spare part quality. MEYLE HD stands for technically advanced components in which design weaknesses are analyzed and parts are optimized for load-bearing capacity and service life. With MEYLE PD, the company focuses specifically on improvements in comfort and design. MEYLE KITs bundle coordinated components and the necessary installation materials for specific repair tasks. This is intended to simplify workflows in the workshop and provide a clearer overview of parts requirements.

Another key focus is on data quality. MEYLE provides detailed vehicle and replacement part data, including product information, vehicle cross-references, and installation instructions. As a certified data supplier with premium status at TecDoc, the company aims to enable the most precise part identification possible. For repair shops, this can help prevent incorrect orders and unnecessary returns, and make processes related to parts identification and repair preparation more efficient.

Workshop Knowledge as an Integral Part of Quality

There is also a close connection between continuing education and the goals of the “Quality is Added Value” initiative. MEYLE offers hands-on training courses in which experts share knowledge on the latest vehicle technologies, repair solutions, and products. According to the company, the focus is on immediately applicable content and the exchange of ideas with experienced repair shop professionals.

In this way, MEYLE supplements the initiative’s network with additional technical expertise and manufacturer knowledge. The “Quality is Added Value” initiative aims to support independent passenger car and commercial vehicle repair shops in meeting current and future challenges through unbiased information, continuing education, and practical knowledge transfer. The focus is on quality replacement parts, workshop expertise, and the long-term competitiveness of the independent repair market.

“For us, quality isn’t just a result of the final inspection of a replacement part. It begins with development and encompasses the entire process, right through to the question of how a repair solution performs in day-to-day workshop operations,” emphasizes Anna-Maria Granegger, Corporate Communications Manager at MEYLE AG.

About MEYLE AG

MEYLE AG is a subsidiary of Wulf Gaertner Autoparts AG.

Under the MEYLE brand, MEYLE AG develops, manufactures, and distributes over 24,000 high-quality replacement parts for passenger cars and light commercial vehicles in approximately 120 countries. With its three product lines—MEYLE ORIGINAL, MEYLE PD, and MEYLE HD—MEYLE offers the independent aftermarket precisely fitting replacement parts and solutions for internal combustion engine vehicles as well as hybrid and electric cars. To this end, the company relies on a strong network of its own production facilities and selected partners.

Today, the Wulf Gaertner Autoparts AG Group employs approximately 1,000 people worldwide. 500 employees work at MEYLE AG’s headquarters and logistics center in Hamburg.

About the “Quality is Added Value” initiative

“Quality is Added Value” is an initiative by renowned manufacturers of automotive parts in the automotive aftermarket. The goal is to significantly increase quality awareness in vehicle repairs. To this end, the benefits of quality parts are highlighted for parts retailers, passenger and commercial vehicle repair shops, and drivers—through informational materials, at events, and on the website. All partners, current dates, and information are available online at: www.qualitaet-ist-mehrwert.de