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MEYLE positions itself for the future with a new brand image and brand ambassador
05/06/2025
Andreas Raulf becomes the company's brand ambassador
The company's brand refresh is in its final stages
MEYLE, one of the leading manufacturers of high-quality automotive spare parts, has recruited GRIP used car expert Andreas Raulf as a brand ambassador. The company is thus relying on an experienced automotive expert who embodies the company's brand values and complements the company's brand refresh.
"With his many years of experience as a master car mechanic, his entrepreneurial activities in his own car dealership and his TV presence in the popular car format GRIP, Andreas Raulf combines a high level of professional expertise with authentic industry knowledge. He stands in a special way for the values that have always characterized MEYLE: quality, technical expertise, innovative spirit and a down-to-earth attitude," explains Danny Achilles, Head of Brand and Content Marketing at MEYLE AG.
"Careful testing of vehicles and components has always been part of my everyday work. I know what's important, which is why I rely on strong partners like MEYLE when it comes to repairing defective vehicles. My aim is to provide vehicles that are safe and reliable in the long term - whether in my own dealership or on TV. They have to impress with their reliability and longevity - a claim that can be felt everywhere at MEYLE. The robust quality and technical precision of the products and solutions impress me time and time again," emphasizes Andreas Raulf.
Background to the cooperation and brand refresh
The independent aftermarket is in a state of constant change - which means that the requirements and expectations of international customers and business partners are also increasing. In order to do justice to the increasing dynamics and to position its own brand in a future-proof, flexible and agile way, MEYLE has not only completed a comprehensive rebranding, but will also rely on the support of Andreas Raulf in the future. With him, MEYLE has gained an authentic and media-effective cooperation partner who will be featured in various product and brand campaigns in the DACH region as well as on the company's social media channels.
The refresh will be crowned with the go-live of the new website with improved user guidance and an optimized interface. It underlines the company's new direction and underpins MEYLE's innovative spirit.
The company already presented the new color and brand world at Automechanika 2024 in Frankfurt. MEYLE will complete the brand refresh in the middle of the year with the relaunch of the website.
