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However, the brand's involvement in the paddock is not entirely new. MEYLE already supported Latvian driver Patricija Stalidzane in the 2024 season, who was able to establish herself as a top driver after just a short time. This year, the previous commitment will be supplemented by an official season partnership with the NXT Gen Cup, including a vehicle in MEYLE design.
MEYLE stands for quality parts and solutions from Hamburg - made for the daily challenges of the independent aftermarket. Around 20 MEYLE components are already installed in Stalidzane's all-electric LRT-NXT1 racing car, which is based on the MINI Cooper SE. The company is thus demonstrating how its parts can also meet the high demands of racing.
“We are delighted to partner with MEYLE AG for the 2025 season,” said Fredrik Lestrup, founder and series manager of NXT Gen Cup. “Their reputation for high-quality automotive components and aftermarket expertise brings tremendous value to the championship. We share core values – like promoting young talent, innovation, and a more sustainable approach to motorsport – which makes this a natural fit.”
MEYLE will also be visible at race weekends throughout the season, with on-site branding and guest experiences as part of NXT Gen Cup’s event programme.
“When Patricija Stalidzane approached me last year about sponsoring her in the NXT Gen Cup, I was immediately enthusiastic. The concept of young talent competing in electric vehicles on professional circuits aligned perfectly with our sponsorship values. This year, we’re proud to take the next step by becoming an official series partner of the NXT Gen Cup—supporting Patricija as a driver and the series as a whole. At MEYLE, we are always looking for forward-thinking initiatives that reflect innovation and progress, and we see great potential in this new generation of more sustainable motorsport,” said Isabel Boscaro, Global Sponsorship Manager at MEYLE AG.
Next up on the 2025 NXT Gen Cup calendar is the iconic Norisring street circuit, where the series will race alongside DTM from 4–6 July. This year’s championship features four race weekends between April and August.
2025 NXT Gen Cup Calendar
25-27 April - Oschersleben - Germany
04-06 July - Norisring - Germany
08-10 August - Nürburgring - Germany
22-24 August - Sachsenring - Germany
19-20 September - Swedish Junior Championship - Mantorp Park - Sweden